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UK retail hails GTA IV as 'event of 2008'


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Trade's biggest names expect Rockstar title to set 'sales benchmark'

The retail community is buzzing in anticipation of Grand Theft Auto IV’s release, following Rockstar’s confirmation of an April 29th release date – with many key figures from the trade voicing confidence in the title’s record-smashing ability.

“As with previous GTA releases, GTA IV will be the benchmark for all future releases with regards to volume of sales. The question is what will sell more: PS3 or Xbox 360?” said Jonathan Edwards, games buying manager at Tesco.

Tricia Brennan, buying director at GAME added: “There is huge consumer anticipation for GTA IV. This truly is the launch event of 2008. Customers cannot wait to be able to play the game.”

And despite the title’s post-Easter release, the trade believes the quieter period will actually serve its prospects well.

René Wright, senior category manager for console and games at DSG International said: “GTA has a lot of pressure on its shoulders, but I think in terms of next-gen titles it will absolutely smash records.

Source: MCV

PS: If I could post these on the homepage I would but can't :)

Edited by mark866
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