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Gaming Starts at Future Shop: Grand Theft Auto IV


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The most anticipated gaming release of 2008 will light up many Future

Shop stores across Canada at 12:01 AM for 1 hour on April 29

BURNABY, BC, April 21 /CNW/ - Grand Theft Auto IV will pull into Future

Shop, Canada's largest electronics retailer, starting at 12:01 AM on April 29.

Future Shop has announced it will open 107 of its 131 stores for one hour at

midnight for the launch of GTA IV. All Quebec stores and the Sudbury Future

Shop will open early on Tuesday at 8AM on April 29. Grand Theft Auto IV has

received rave reviews and is expected to break all previously set first week

sales for a video game debut. Grand Theft Auto IV is anticipated to generate

over $400 million dollars in the first week of sales in North America.

"Future Shop is really excited about the launch of GTA IV," said Michelle

Grawe, Director of Entertainment. "There is a lot of anticipation from our

customers for this game and we want to offer it first by opening our stores at

midnight where possible. We've opened previously at midnight for high caliber

releases and we expect that this will be the biggest one to date."

<<

Midnight Opening Details:

When: 12:01 AM on April 29 for 1 hour at all Future Shop stores (except

in Quebec & Sudbury)

Quebec Stores and Sudbury will open early at 8 AM on Tuesday,

April 29

Why: Most anticipated release of 2008; thousands of customers are

expected in stores across Canada for the midnight release

>>

Media are invited to attend any Future Shop location for the launch on

April 29. Photos and trailer are available by request.

Special launch parties will occur in four major Canadian centres on April

28 from 9 PM until midnight. Each launch party will feature a dee-jay and

demos of the latest PlayStation games. The four launch parties will occur in:

Toronto (Yonge and Dundas store), Vancouver (Broadway store), Calgary

(Northland store), and Edmonton (Calgary Trail South). Customers will have a

chance to win a prize of a PLAYSTATION®3 (PS3) at each of the four

locations.

Grand Theft Auto IV is available by pre-order in-store and online and is

rated M for Mature; the game will only be sold to those 17 years and older.

Any customer purchasing Grand Theft Auto IV in-store at midnight will receive

a free "GTA IV" baseball cap (while supplies last).

About Grand Theft Auto IV

Developed by Rockstar, Grand Theft Auto IV will be available for the

Xbox 360 and PlayStation 3 video game systems. For each system there is a

regular version plus a very limited Special Edition. Both include the full

game, plus the Special Edition comes with special packaging, duffle bag, art

book and CD soundtrack.

About Future Shop

With 131 stores across the country and the nation's premier web store

(www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest

retailer and e-tailer of consumer electronics. Future Shop and its more than

10,000 employees are dedicated to providing customers with expert advice about

home and entertainment technology both in-store and online. The company hosts

an online community forum for technology beginners and tech-savvy experts to

exchange ideas, reviews, tips and other consumer electronics information

(www.futureshopforums.ca). To help keep used electronics out of the landfills,

Future Shop has an in-store recycling program for seven types of products (see

www.futureshop.ca/green). As a proud corporate citizen, Future Shop is

committed to employee volunteerism and supporting non-profits organizations

dedicated to transforming local youth into Future Leaders (see

www.futureshop.ca/community).

Source: NewsWire

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