A variety of familiar fictional brands from earlier GTA games appear in the trailer, including Sprunk, Kronos, The Liberty Tree, Cluckin' Bell, MeTV, Logger Beer, Bank of Liberty and Burger Shot. New to the series and shown in the trailer are Fleeca, Whiz (mobile phones), Liberteen, Max Renda (makeup), E Cola (soda) and Bean Machine (coffee house). America's Next Top Hooker (parody of America's Next Top Model) and I Slept With Your Mom (stage show) are also advertised on billboards in the trailer.