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Microsoft do make some incredibly bizarre decisions regarding their products. At the moment the trend is NOT to tell everyone about how awesome their products are, no, it's to attack their rivals. A move which is petty, and doesn't instill trust in potential users. Take Bing and Outlook for example: Bing - Google's results are irrelevant Outlook - Gmail spies on you all the time The article is a bit long but I do agree with some of the points he makes. Although the fact he consistently and incorrectly spelled Xbox as "xBox" was a little weird, especially as he claims to be one of the founders of the project, you'd think he'd know the proper trademark. Mind you he can't even capitalise 'I' most of the time so I guess writing isn't one of his strong points. Agree with him on all the UI issues. I've never really liked any iteration of the Dashboard from the original one to the current one. The current one does actually have a nice design but it is far too cluttered, and the fact it has ads on it sucks, especially if you are a Gold member. Being ad-free for Gold members should be touted as one of the reasons to get it. What he said about the indie gaming / money-making aspect of it was interesting... yes it's a bit of a dumb setup the way it is at the moment with it costing so much and having MS do no promotion whatsoever. But it's more than Sony and Nintendo do, who, as far as I know, don't even have anything similar, or if they do it must suffer from the exact same problems since I've never heard anything on it and as of late I use my PS3 more than I do my 360. He seems to feel very strongly about pushing it away from hardcore gamers - I suppose that's the way it's going anyway (Apple TV - if it will feature apps/games - will almost certainly only get casuals) but the console was originally primarily marketed as a games console, and I'm pretty sure a hefty amount of their revenue still comes from mainstream gamers. Anyway, his conclusion makes sense. They need someone, or a team of people, who understand what's needed for it to succeed. His "one living-room device" argument is still only relevant in the US though. NONE of the services that people would actually want and pay for (looking at you Netflix) are any good outside of the US, which such heavily reduced content availability it's just not worth the subscription fee. So I'd say the fault isn't 100% Microsoft's, but also in part everyone else involved.