I don't think even WatchDogs will be any real competition for GTA, and the TV ads for the typical CoD we still see, even with GTA V's record breaking status, they still feel like the Blacksheep in gaming, and the underdog. I think part of this is Rockstar Games being so secretive, they don't share openly with the rest of the gaming market mechanisms whether it's press or industry, as a whole. They do give info out, but sparingly to say the least!