Same here, I just don't get it.
Now, many of my friends say they smoke just "for fun", yeah right , also many people say they will quit smoking while they light their ciggarettes.
NO, people don't like the taste/feeling of tobacco, but it's the nicotine that gives them the feeling they do, once you smoke, you don't realize nicotine is in your brain, you just assume you smoke for fun or like doing it. For example, youngsters, ask a young smoker if they're addicted ... Few or none will say they are addics.
Let them think they smoke for fun, we know they're addics.