Probably because most gamers are discouraged by its name. It sounds a little childish and is childish.
Well that's just your picky opinion, I thought they were good.
How is the EyeToy childish? It's simply a webcam..... Y'know, just as the "Eye" is. Speaking of which, the "PS3 Eye" is a worse name. It just sounds retarded.
And the only good thing about Driv3r was the forklift.
It's not called the "PS3 Eye". It's call the 'Playstation Eye', which sounds good in my opinion.
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But anyway, as I said before in another topic my Mum pre-ordered and paid for Spiderman 3 The collectors Edition (Exclusive to GAME), So I can't wait!