Yes. It's definitely building hype. The tagline they've come up with is incredibly vague, which makes it sound even more ominous. This is the shit that gets people talking about it, thinking about what could be different. People will probably use this topic to air their ideas, getting more of us hyped.
We all know its going to be a great game, but now we know that R* are taking the series to a new level... my thoughts: this is going to be nothing like GTA3, Vice City, San Andreas, or either of the "stories" renditions, this is going to be something better that, this is going to be a whole new experience...
Ya, deffinetly... When you say A New Level you mean just like there's no connections to previous games or just a different but better "playability"?